We conducted thorough market assessment and consumer segmentation analysis for an established luxury fashion brand seeking to accelerate growth across international markets. Our approach focused on understanding high-net-worth customer preferences, purchase decision factors and channel preferences to develop targeted growth strategies.
We designed comprehensive sales enablement materials including personalised product presentations, objection handling guides and customer journey mapping specific to luxury consumers. Our partner activation programme targeted premium retailers, department stores and digital platforms, providing training materials and co-marketing strategies. We implemented marketing automation and CRM systems to track customer engagement across multiple touchpoints, optimise sales cycles and improve conversion rates. The programme included sales team training, performance coaching and compensation structure refinements aligned with growth objectives.
Our growth enablement programme delivered a 27% increase in sales within one-year, enhanced partner relationships resulting in expanded retail presence, and improved sales team efficiency through targeted training and ongoing coaching. Customer acquisition costs decreased by 13.5% whilst average transaction values increased by 18%, demonstrating improved sales effectiveness and customer targeting.