We collaborated closely with the leadership team of a North American software platform to conduct comprehensive market research, competitor analysis and regulatory assessment across European markets. The engagement required deep understanding of data privacy regulations, local business practices and competitive dynamics to identify optimal market entry pathways.
We conducted detailed market sizing exercises across six European territories, mapping competitor positioning to highlight white space opportunities and revenue potential. Our regulatory assessment covered GDPR compliance, local business registration requirements and sector-specific regulations affecting the client’s technology platform. We developed a phased market entry strategy prioritising three key markets, including channel partnership recommendations, local operations setup guidance and pricing strategies aligned with regional purchasing behaviours. The strategy included detailed operational plans for customer acquisition, support infrastructure and performance measurement frameworks.
Our market entry strategy enabled the client to successfully launch in two European markets within twelve months, surpassing initial revenue targets by 33% and establishing strategic partnerships with local distributors that accelerated customer acquisition. The phased approach allowed for iterative learning and optimisation, resulting in customer retention rates exceeding industry benchmarks by 19%.